The State of Travel & Hospitality Report: H2 2023

Travel is back, but steep prices threaten further growth.

By all accounts, 2023 has been a strong year for the travel industry, with leisure travel returning to pre-pandemic levels over the busy summer months. But while travelers were willing to splurge a bit to take their beloved summer vacations, high prices threaten to bring about a slower-than usual shoulder season.

Morning Consult’s semiannual State of Travel & Hospitality report tracks evolving consumer behaviors in the travel sector and analyzes what they mean for the future of the industry.

Based on survey interviews conducted monthly since October 2021, this report provides insight into how consumers are thinking about, planning for and engaging with travel.

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