Food provenance and traceability | Scotland.org

In the quest to reduce the environmental impact of food production, global consumers are demanding greater transparency about the provenance of their food and drink. 

According to Scotland Food & Drink, consumers have a genuine interest in where their products originate from, and this is more true in the younger (18-35) and older (70+) age groups. Provenance is a strong credential for selling locally grown or produced food and drink and one that stands for many things, including freshness, fewer food miles, natural environment, expertise in production, quality, and is a motivation for consumers to purchase those products over alternatives.

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