2024 Corporate Engagement Guide for Brands

We leveraged Morning Consult’s historical research at the intersection of brands and politics for this project. Data for this playbook comes from surveys conducted Aug. 13-16, 2019, Sept. 11-13, 2020, Sept. 20- 22, 2023, and Sept. 29-Oct. 1, 2023. All surveys were conducted among representative samples of at least 2,200 U.S. adults, with unweighted margins of error of +/-2 percentage points.

The first 2023 survey cited above is an iteration of Morning Consult’s Purpose Tracker, which we field among 2,200 U.S. adults each month. We combined roughly one year’s worth of surveys to generate sufficient samples of granular demographics, pulling from a data set of a representative sample of more than 11,000 survey respondents between August 2022 and September 2023, with an unweighted margin of error of +/-1 percentage point.

We also pulled data from Morning Consult Political Intelligence tracking surveys conducted in September 2023 among a representative sample of 7,856 registered U.S. voters, with an unweighted margin of error of +/-1 percentage point.

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